Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1079 articles safety-culture
How Dr. Thomas Krause Thinks About Culture Between People
Dr. Thomas Krause argues that safety culture becomes credible through the relationships and decisions that carry worker concerns into changed work.
risk-management
Temporary Deviations Explained: 3 Approval Boundaries That Prevent a Workaround Becoming Normal
A temporary deviation is not an informal exception. This glossary explains three approval boundaries that keep a changed operating condition visible and time limited.
safety-leadership
How to Turn a Safety Walk Into One Control Decision in 8 Steps
Use an eight-step safety walk to test one critical control in real work, assign the right decision owner, and verify that the field condition changes.
psychological-safety
How Alanna Ball Thinks About Representation as a Safety Control
Alanna Ball's Episode 13 conversation shows why representation becomes a safety control only when different experiences can change risk decisions, speaking-up conditions, and daily work design.
risk-management
Temporary Risk Waivers: 5 Traps That Turn Exception Management Into Permanent Exposure
A temporary risk waiver records a constrained decision, but it does not reduce the hazard by itself. This F1 diagnostic identifies five traps that turn exception management into permanent exposure and gives leaders a practical approval test.
incident-investigation
Heinrich Pyramid Explained: 3 Levels of Precursor Evidence
Heinrich's pyramid is useful when leaders read minor events and near misses as precursor evidence, not as a promise that serious harm will follow.
occupational-safety
How to Build a Weekly Exposure-Control Review for a Small Plant in 6 Steps
Use a six-step weekly exposure-control review to connect field evidence, control performance, and decision ownership in a small plant.
safety-indicators-and-metrics
When a Better Safety Metric Changes the Meeting, Not Just the Dashboard
A verified PepsiCo South America case, led by Andreza Araujo under a 180-day plan, recorded a 50% reduction in accident ratio in six months. The useful lesson is not the percentage alone. It is how metric governance can move a safety conversation from retrospective reporting to decisions about exposure, supervision, and field verification.
safe-behavior
Behavior Observation vs Safety Observation vs Critical-Control Verification: Which Signal Should a Supervisor Act On?
Behavior observation, safety observation, and critical-control verification produce different kinds of field evidence. Compare their decision value, limitations, and best use so supervisors act on the signal that matches the exposure.
incident-investigation
Incident Investigation: 5 Evidence Gaps That Turn a Near Miss Into a Reassuring Story
Near misses are useful only when investigations reconstruct the exposure, test the barriers, preserve different accounts, and assign actions that change the work. Five evidence gaps can turn a warning into a reassuring story.
