Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1073 articles risk-management
Verification Debt: 5 Gaps That Let Critical Controls Exist Only on Paper
Verification debt accumulates when critical controls are recorded, assigned, and reviewed without enough field evidence to support the next operational decision. This F1 diagnostic shows how leaders can expose weak verification before a degraded control becomes accepted exposure.
safety-leadership
How Cam Stevens Thinks About Prediction Hype Before Safety Technology Scales
Cam Stevens argues that predictive safety technology should begin with a clearly defined operational problem, not with a catalogue of impressive features. His Episode 15 perspective gives senior leaders a practical test for separating useful prediction from technology hype that adds cost, noise, and new psychosocial exposure.
risk-management
Risk Competence Explained: 4 States Between Hazard Recognition and Action
Risk competence is the ability to recognize a hazard in ordinary work, name what matters, judge the exposure, and trigger an owned action before the event teaches the lesson.
risk-management
How to Expand Risk Perception Before Non-Routine Work in 8 Steps
Risk perception is not improved by another warning poster. This eight-step method helps senior EHS leaders turn frontline observations into a shared work picture before a non-routine task begins.
safety-leadership
How Cam Stevens Thinks About Human Judgment Before Safety Technology Scales
Cam Stevens's Episode 15 argument is not anti-technology. It is a leadership test. Before a safety tool is scaled, leaders should define the problem, identify the signal that matters, test the effect on work design, and keep human judgment explicit where the data cannot carry the decision.
occupational-safety
Maintenance Backlog: 5 Failures That Turn Deferred Work Into Accepted Exposure
A maintenance backlog becomes a safety problem when deferred work is treated as an administrative queue instead of a live decision about exposure. This F1 diagnostic shows how leaders can tell whether overdue repairs are controlled, escalated, and funded before a degraded condition becomes a serious event.
risk-management
Safety Margin Explained: 4 Markers That Show Room Is Disappearing
A safety margin is the remaining room between normal variation and loss of control. This glossary explains four markers that show when time, capacity, information, and recovery options are becoming too constrained for dependable risk management.
psychological-safety
How to Test Whether a Speak-Up Channel Is Safe in 21 Days
A speak-up channel is not psychologically safe because it exists. This eight-step guide helps safety leaders test whether workers can raise concerns, receive a timely response, and see a fair outcome without personal or operational retaliation.
safe-behavior
The PepsiCo Supervisor Test: What a 50% Accident-Ratio Reduction Reveals About Safe Behavior
The PepsiCo South America result is often treated as a leadership story or a training story. Its more useful lesson sits closer to the workface. A 50% accident-ratio reduction in six months only becomes meaningful when supervisors can turn safety expectations into decisions, controls, and follow-through during real operating pressure.
safety-leadership
Risk Dashboard vs Escalation Matrix vs Decision Memo: Which Format Makes a Safety Decision Executable?
Risk dashboards reveal patterns, escalation matrices route concerns, and decision memos document consequential choices. This comparison helps plant managers, EHS directors, and executives match each format to urgency, authority, evidence, and follow-through.
