Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
636 articles safety-culture
How a Frontline Response Rule Cut Accident Ratio by 50% in 6 Months
A case study on how faster supervisor response to field signals helped a consumer-goods operation cut its accident ratio by 50% in six months.
occupational-safety
Eyewash Station vs Safety Shower vs Drench Hose: Which One Fits Chemical Exposure?
Compare eyewash stations, safety showers, and drench hoses so teams match emergency wash equipment to eye, body, or clothing exposure before the splash happens.
psychological-safety
Psychological Safety at Shift Handover: 5 Decision Traps That Silence the First Concern
Shift handover becomes safer when it is treated as a decision point, not a status dump, because the first concern often disappears before the next crew can act.
occupational-safety
5 blind spots in pallet racking safety that supervisors still miss
Pallet racking turns into real risk when supervisors treat rack damage, load labels, and traffic conflicts as housekeeping instead of field verification and control decisions.
safety-indicators-and-metrics
Dashboard Staleness Explained: 4 States That Change Board Decisions
A quick Headline explainer on the four dashboard staleness states that make safety metrics look current after the field has already moved on.
occupational-safety
How to Run a Shift-Change Stop-Work Rehearsal in 20 Minutes
A practical stop-work routine for supervisors who need the outgoing and incoming shifts to use the same boundary, the same trigger, and the same restart rule.
incident-investigation
How Rodney Rocha Thinks About Proof and Silence in Incident Investigation
Rodney Rocha's Columbia lesson is simple: investigators should test the system before they judge the messenger, because silence hides risk and delay hides more.
risk-management
Management of Change: 5 Failures That Turn Temporary Workarounds Into Permanent Risk
Management of change fails when temporary workarounds, weak handoffs, and missing owners let a short exception become the real operating standard.
safety-indicators-and-metrics
Indicator Decay Explained: 4 Stages of Metric Staleness
Indicator decay is what happens when a metric still updates after the work behind it has changed. Learn the 4 stages and how to spot them.
safe-behavior
How to Review Safety Concerns Before the Crew Meeting in 15 Minutes
A practical F2 guide for supervisors who need to turn safety concerns into a named decision before the crew starts work.
