Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
636 articles occupational-safety
Manual Handling: 6 Blind Spots That Turn Routine Work Into Injury Risk
Manual handling improves when leaders redesign the task, because training alone cannot fix reach, repetition, pace, layout, or the habit of normalizing discomfort.
risk-management
Barrier Health Explained: 4 Signals That Show Control Still Works
Barrier health is the practical test for a control that must still work in the field. This explainer shows 4 signals that separate a live barrier from paper coverage.
safe-behavior
How to Run a Difficult Safety Conversation in 30 Days
A practical 30-day guide for supervisors and leaders who need one hard safety conversation to change the next decision instead of becoming another meeting that fades away.
safety-culture
How a Decision-Ownership Map Cut Accidents 50% in 6 Months
A Headline Podcast F5 case study on how a decision-ownership map turned a PepsiCo South America result into a repeatable safety-culture discipline, using Andreza Araujo's 250+ project record.
safe-behavior
Unsafe shortcuts: 6 signals that the habit has become the work
Diagnose why unsafe shortcuts survive training, inspections, and reminders, and learn which field signals show when the habit has become normal work.
occupational-safety
Interlock Bypass Explained: 4 States That Separate Maintenance From Exposure
Interlock bypass is not a shortcut. This explainer shows 4 states that keep the exception visible until the safeguard returns to service.
safe-behavior
How to Coach an Unsafe Shortcut in 20 Minutes
A shortcut is often a boundary problem before it becomes a behavior problem. This guide shows supervisors how to coach it without turning the shift defensive.
safety-indicators-and-metrics
Decision Age: 5 Frictions That Undercut Risk Decisions
Decision age is the gap between a useful signal and a usable decision. These five frictions show why fresh data can still arrive too late to govern risk.
occupational-safety
Pause Point Explained: 4 Triggers That Change the Work
A pause point is a short decision gate that stops routine from outrunning judgment before high-risk work becomes automatic.
safety-indicators-and-metrics
How to Run a Board Safety Dashboard Review in 20 Minutes
A 20-minute board review that checks whether dashboard numbers still change decisions, not just slide decks.
