Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1079 articles psychological-safety
6 insights from Episode 7 with Rodney Rocha
Episode 7 with Rodney Rocha shows why psychological safety fails when uncertainty must be proved unsafe before leaders allow work to stop.
safety-culture
Safety Culture: 4 Frictions That Reveal When Ownership Stops at the Audit
A safety culture becomes fragile when audit ownership ends at the report. These four frictions show where leaders must reconnect evidence, decisions, and field control.
occupational-safety
Task Criticality Explained: 4 Questions That Separate Routine Work From High-Consequence Exposure
Task criticality separates familiar routine work from tasks that need stronger planning, verification, and leadership attention.
risk-management
How to Run a Safety Pre-Mortem Before a Production Change in 9 Steps
A safety pre-mortem helps production, maintenance, and EHS teams identify how a planned change could fail before the new condition reaches the first shift.
psychological-safety
How 250+ Projects Made Safety Objections Verifiable
Across 250+ cultural transformation projects, Andreza Araujo found that safety voice changes when an objection becomes a decision with an owner, a control, and field proof.
safe-behavior
Behavior Observation vs Peer Coaching vs Work Redesign: Which Intervention Changes Repeat Exposure?
Behavior observation, peer coaching, and work redesign solve different parts of repeat exposure. This comparison helps supervisors choose the intervention that changes the work instead of merely documenting the behavior.
incident-investigation
Incident Investigation: 5 Questions That Keep Causal Stories Honest
A critical diagnostic for investigators, operations leaders, and EHS teams who need an incident report to improve decisions rather than simply explain the past.
mental-health-at-work
How Tim Page-Bottorff Thinks About Burnout Before Safety Conversations Break Down
Episode 10 with Tim Page-Bottorff treats burnout as a leadership and work-design signal, not a private weakness, and shows how safety leaders can protect candor before overload silences the team.
incident-investigation
Incident Classification Explained: 4 Levels for Escalation
Incident classification is the disciplined way to match an event with the response, evidence, and leadership attention it requires. These 4 levels help teams escalate on consequence and potential, not on injury paperwork alone.
psychosocial-risks
How to Test Workload Plans Before Peak Production in 9 Steps
A practical nine-step method for testing workload controls before peak production, with evidence for managers, EHS teams, and frontline supervisors.
