Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
436 articles occupational-safety
Manual Handling Risk: 6 Myths Supervisors Still Believe
Manual handling risk improves when supervisors redesign exposure, not when they repeat lifting technique talks inside poorly designed work.
risk-management
FMEA for Safety: 7 Failure Modes Leaders Miss
FMEA for safety protects people only when leaders convert risk rankings into verified controls, escalation rules, and field evidence that changes work.
safety-leadership
Weekly Safety Plan: 7 Leadership Decisions
A weekly safety plan gives leaders a practical rhythm for risks, decisions, field presence, and follow-through before drift becomes a serious event.
incident-investigation
Heinrich-Bird Pyramid: 7 SIF Traps Leaders Miss
Use the Heinrich-Bird pyramid as a precursor lens without letting report counts hide serious injury and fatality exposure from executive review.
safety-culture
Hudson Maturity Model: 5 Traps Leaders Miss
Use the Hudson maturity model to separate real safety culture progress from labels, survey theater, paperwork maturity, and leadership self-deception.
psychological-safety
Escalation Silence: 7 Signals Supervisors Should Catch
Escalation silence is not only a speak-up issue. It reveals whether supervisors and EHS managers make early bad news usable before risk becomes obvious.
safe-behavior
Normalization of Deviance: 7 Signals Supervisors Miss
Normalization of deviance grows when repeated shortcuts become local method. Learn seven supervisor signals that expose drift before harm.
safety-leadership
EHS Firefighter Role: 7 Signals Leaders Must Fix
When EHS becomes the emergency responder for every safety gap, leaders lose prevention power. Use these 7 signals to redesign ownership.
safe-behavior
Pre-Task Briefing: 7 Behavior Traps Supervisors Should Catch
Pre-task briefings prevent harm only when supervisors test exposure, pressure, control evidence, stop criteria, and post-job learning before work starts.
safety-indicators-and-metrics
DART Rate: 7 Traps Executives Should Catch
DART rate helps leaders see restricted and lost work cases, but it becomes dangerous when executives treat it as proof of risk control.
