Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
637 articles safety-culture
Compliance Is Not Culture: 6 Blind Spots That Hide Drift
Compliance is not culture when leaders reward clean paperwork, training attendance, and slogans while the field still runs on exceptions. This article shows six blind spots and a 30-day reset.
psychological-safety
Closed-Loop Communication Explained: 4 Habits That Keep Safety Voice Alive
Closed-loop communication is the habit of making challenge, readback, and confirmation normal enough that the first warning reaches the person who can act.
safety-leadership
How a Consumer Goods Operation Cut Accidents 50% in 6 Months by Clarifying Decision Rights
A safety leadership case study showing how clearer decision rights helped turn Andreza Araujo's PepsiCo South America result into a practical lesson for operations leaders.
occupational-safety
Travel Restraint vs Fall Arrest vs Positioning System: which fits maintenance at height?
Compare travel restraint, personal fall arrest, and positioning systems so maintenance teams choose the right control before work starts.
occupational-safety
Night Work Is Not a Sleep Problem: 6 Shift Design Gaps That Raise Risk
Night work fails when leaders treat fatigue as personal resilience instead of a shift-design problem. Six checks show where the schedule, handover, and verification break down.
psychological-safety
Psychological Safety Explained: 4 Terms Leaders Often Mix Up
A quick Headline Podcast explainer that separates psychological safety from trust, candor, and accountability so leaders stop using one word for four different problems.
risk-management
How to Build a Safety Exception Register in 30 Days
A practical 30-day guide for operations and risk leaders who need a safety exception register that tracks owners, temporary controls, expiry dates, and escalation paths.
safety-indicators-and-metrics
5 Myths About OSHA 300 Logs That Executives Still Believe
On Headline Podcast, Andreza Araujo and Dr. Megan Tranter keep seeing leaders treat OSHA 300 logs as paperwork instead of a governance signal.
psychological-safety
Board Psychological Safety: 6 Blind Spots That Keep Directors From Hearing the Field
Board psychological safety decides whether directors hear hard truths early enough to change work, or only after the field has already adapted around the risk.
incident-investigation
Evidence Management Explained: 4 Rules for Usable Incident Records
A quick incident-investigation explainer on how to keep evidence usable through capture, custody, timing, and handoff.
