Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
638 articles safety-leadership
Safety Leadership: 5 Decisions That Turn Escalation Into a Status Update
A critical safety leadership article on how escalation becomes a status update when leaders forward the problem, but do not change the work, own the fix, or verify the barrier.
mental-health-at-work
Return-to-Work Coordinator in 30 Days: what to do in the first absence review
A return-to-work coordinator should turn the first absence review into a work-design decision, not a sympathy meeting, so recovery, accommodation, and manager action stay aligned.
safety-culture
4 Myths About Safety Culture Diagnosis That Leaders Still Believe
Safety culture diagnosis only works when leaders compare field behavior, worker voice, and decision history instead of trusting a single score.
safety-indicators-and-metrics
LTIFR: 6 Distortions That Make Dashboards Look Safer Than They Are
LTIFR is useful, but only as one trend line inside a review that also checks severity, underreporting, contractor mix, and control health.
safety-leadership
Stop-Work Authority Explained: 4 Decision Gates That Keep It Real
Stop-work authority only works when leaders define the trigger, owner, escalation path, and restart proof before the field needs them.
psychosocial-risks
How to Run a Psychosocial Risk Huddle in 8 Steps
Run a psychosocial risk huddle that turns weak signals into work decisions on workload, role clarity, shift pressure, conflict and fatigue.
safety-leadership
How PepsiCo South America Cut Accident Ratio 50% in 6 Months by Making Supervisors the First Control Layer
A safety-leadership case study on how PepsiCo South America turned supervisors into the first control layer and cut accident ratio 50% in six months.
safety-indicators-and-metrics
EHS Data Analyst in 60 Days: What to Do When the Dashboard Starts Hiding Risk
A 60-day plan for EHS data analysts who need to clean inputs, test freshness, and build metrics that show real risk instead of dashboard noise.
safe-behavior
Availability Heuristic Explained: 4 Field Signals Supervisors Miss
Availability heuristic makes the easiest story feel like the most likely risk, so supervisors need a short evidence check before they decide.
safety-leadership
How to Give Safety Feedback Without Demotivating a Crew in 30 Days
A 30-day field guide for supervisors who need to correct unsafe behavior, protect speak-up, and change habits without turning feedback into public criticism.
