Safety Culture: From Theory to Practice
ISBN 6500447182
Entity Home
Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
438 articles incident-investigation
Incident Communication: 72-Hour Executive Playbook
A Headline Podcast guide to communicating after a serious workplace injury, from first-hour facts to OSHA reporting and board-level decisions.
occupational-safety
Hazardous Energy Explained: 5 Controls Before Servicing Work
Hazardous energy is not only electricity. See 5 controls supervisors should verify before maintenance, cleaning, clearing jams, or setup work begins.
occupational-safety
Forklift Pedestrian Risk: 6 Myths Leaders Believe
A Headline Podcast mythbusting article on why forklift pedestrian risk is a leadership-control issue, not only an operator-training problem.
occupational-safety
5 decisions from Episode 14 with Michael Emery
Episode 14 with Michael Emery turns contractor health and safety into a leadership question about ownership, verification and field decisions.
safety-indicators-and-metrics
6 insights from Episode 15 with Cam Stevens
Episode 15 with Cam Stevens reframes safety technology as a leadership evidence system, not a gadget layer added to weak operating discipline.
safety-culture
How PepsiCo South America cut accidents 50% in 6 months
PepsiCo South America's 50% accident reduction under Andreza Araujo shows that safety culture changes when leadership rhythm, field evidence and decision rights change together.
safety-indicators-and-metrics
Control Health vs TRIR vs SIF Exposure: Board Metrics
Compare control health, TRIR and SIF exposure as board safety metrics, with criteria for fatal-risk visibility, governance action and dashboard weight.
safe-behavior
Confirmation Bias in Safety: 6 Blind Spots Leaders Miss
Confirmation bias in safety makes clean metrics, familiar contractors, and early theories look stronger than the field evidence behind them.
safety-leadership
EHS Director in 90 Days: Board-Level Safety Moves
A 90-day plan for the new EHS director who must reset board trust, expose fatal-risk signals, and avoid becoming the company firefighter.
incident-investigation
Tripod Beta Explained: 4 Cause Paths in RCA
A concise Tripod Beta explainer for safety leaders who need to separate barrier failure, immediate cause, precondition and organizational cause.
