Safety Culture

When Culture Scores Rise but Field Decisions Do Not: Lessons From 250+ Projects

A safety culture score can improve while the work stays unchanged. This case study from more than 250 cultural transformation projects shows how Andreza Araujo distinguishes positive sentiment from changed field decisions, stronger controls, and visible leadership follow-up.

By 4 min read
corporate environment depicting when culture scores rise but field decisions do not 250 projects — When Culture Scores Rise b

Key takeaways

  1. 01A higher culture score is useful only when it predicts better decisions, earlier escalation, and stronger control execution in the work itself.
  2. 02Across more than 250 cultural transformation projects, Andreza Araujo has found that the largest gap often sits between what employees report and what supervisors are allowed to change.
  3. 03A credible case review connects the score to observable moments such as stop-work decisions, permit challenges, action closure, and supervisor follow-up.
  4. 04Leaders should treat positive sentiment as a starting signal, not as proof that the safety culture has matured.
  5. 05Ask what changed in the last 30 days, who made the decision, and what evidence shows that the exposure is lower.

A site celebrates after its safety culture survey improves by 12 points. Leaders share the result in the town hall, the dashboard turns green, and the transformation is marked as a success. Three weeks later, a supervisor allows a permit exception because the crew is already behind schedule.

That sequence does not prove the survey was wrong. It proves that a score and a decision measure different layers of organizational life. The score can describe what people believe is changing, while the permit decision reveals what the operation still rewards under pressure.

A safety culture improvement is credible when better perceptions are followed by better decisions in the work. Across more than 250 cultural transformation projects, Andreza Araujo's practical test has been to connect what people report with what leaders authorize, stop, escalate, resource, and verify after the meeting ends.

Initial scenario: the score improved before the work did

Leaders can invest seriously in listening, interviews, commitments, and employee feedback, yet still treat a favorable response as the final product. A team may become better at describing the desired culture without gaining the authority, time, or support required to operate it.

This is the distinction Andreza Araujo develops in Safety Culture: From Theory to Practice. Culture is not only the language people use about safety. It is the pattern of decisions that survives contact with cost, delay, hierarchy, and uncertainty.

The decision that exposed the gap

The gap became visible when a routine control was challenged during production pressure. The supervisor knew the expected standard, the crew knew the concern, and leadership had recently reported a stronger safety climate. Still, the job continued with a temporary exception that had not been properly reviewed.

The important question was which decision path made the exception easier than the escalation. James Reason's work on latent conditions helps explain why this matters, because the visible deviation is often the final expression of a weakness in authorization, workload, resources, or supervision.

The intervention: move from sentiment to decision evidence

Leaders changed the review question. Instead of asking whether people felt more committed, they asked which safety decisions had changed since the previous review and what evidence supported the claim.

Each team mapped when a worker could stop the job, when a supervisor had to escalate, who could accept a temporary change, how an action owner received support, and how the team would verify the control after closure. A survey concern that could not reach a decision owner was treated as incomplete.

The approach reinforced the principle in Make the Difference: Be a Leader in Health & Safety. Leadership is visible when the organization responds consistently to the same risk, even when the response costs time or interrupts the plan.

Execution: change the weekly conversation

The weekly review moved away from campaign updates and toward a short evidence cycle. Leaders selected one concern, traced it to the decision owner, checked the field condition, and asked the supervisor what made the response easy or difficult.

A good score with no changed decision required investigation. A lower score alongside faster escalation could show that the workforce had become more willing to describe reality. Leaders stopped treating discomfort as regression when it exposed a condition that had previously stayed hidden.

The review separated two questions. Can people speak? Can the organization act? A mature culture needs both, because a report without response teaches silence and a response without voice leaves leaders blind.

Measured result: the evidence became more honest

The result was not a single headline reduction. The transformation produced a more reliable view of where risk was managed and where it was absorbed. Leaders saw more explicit escalations, clearer ownership, fewer vague closure statements, and stronger links between employee concerns and field verification.

Across the 250+ project portfolio, Andreza Araujo's experience supports a practical conclusion. The strongest evidence of cultural change is not that employees describe leadership more positively. It is that leaders make different decisions when the work becomes inconvenient.

Generalizable lessons from the case

Do not ask a survey to prove what only field evidence can prove. Perception data can identify trust, confidence, or concern, but it cannot demonstrate that a critical control is operating.

Preserve the connection between a concern and a decision owner. Review exceptions because they reveal the real boundary, and treat follow-up as part of the culture rather than as administration after the culture work.

What leaders should apply in the next 30 days

Put one recent culture result beside one operational decision that occurred during pressure. If the score says trust is rising but the decision shows that concerns are still dismissed, use the contradiction to choose the next intervention.

Select three decision moments for weekly verification, such as a stop-work call, a permit exception, and a corrective-action closure. Identify who can act, the support required, the response time, and the evidence that will confirm the change.

Use the safety culture ownership review as a companion diagnostic, and compare it with the weekly leadership decision cadence.

Conclusion: culture is proven at the point of decision

A safety culture score is a useful signal, but it is not proof of safer work. The proof appears when people can raise risk, leaders can respond, and the decision changes the exposure in the field.

When culture scores rise but field decisions do not, leaders have found a transformation gap rather than a failed survey. Trace the decision, repair the ownership path, and verify the work again. That discipline turns listening into control.

Explore the Headline Podcast for more field-tested leadership perspectives.

Topics safety-culture culture-diagnosis field-decisions leadership-follow-up risk-control andreza-araujo

Frequently asked questions

Can a safety culture score improve while safety performance stays weak?
Yes. A score can improve because communication feels better, leaders are more visible, or employees understand the survey process. The result becomes meaningful only when it is connected to changed work, stronger controls, faster escalation, and evidence that supervisors acted on concerns.
What did Andreza Araujo learn from more than 250 safety culture projects?
A recurring lesson is that culture becomes credible when a concern changes a decision. Strong programs give leaders a clear response path, retain ownership, and verify whether the field condition changed after the response.
Which field decisions should leaders compare with culture scores?
Compare stop-work decisions, permit revalidation, escalation of deviations, closure of corrective actions, supervisor follow-up, and control verification. These moments show whether people can raise risk and whether the organization can respond.
How often should leaders test whether culture scores match field reality?
Review the relationship monthly for active transformation work and at every major operational change. A quarterly survey without a shorter decision review can hide drift for too long.

About the author

Andreza Araújo

Safety Culture Expert | Senior EHS Executive

Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland. Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin. She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.

  • Civil & Safety Engineer (Unicamp)
  • M.A. Environmental Diplomacy (University of Geneva)
  • Sustainability Cert (IMD Switzerland)
  • People Management & Coaching (Ohio University)
  • UN Paris speaker representative for Brazil
  • ILO Turin speaker
  • LinkedIn Top Voice
  • Indra Nooyi PepsiCo CEO recognition (2x)

Documentaries

Watch Andreza's documentaries

Three productions on safety culture, organizational failure and the human lessons behind major disasters.

Podcasts

Listen to Andreza's podcasts

She hosts three shows on safety leadership, EHS and organizational culture, in English and Portuguese.

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