Safety Indicators and Metrics

When a Better Safety Metric Changes the Meeting, Not Just the Dashboard

A verified PepsiCo South America case, led by Andreza Araujo under a 180-day plan, recorded a 50% reduction in accident ratio in six months. The useful lesson is not the percentage alone. It is how metric governance can move a safety conversation from retrospective reporting to decisions about exposure, supervision, and field verification.

By 6 min read
Safety metric review connecting operational decisions with field verification

Key takeaways

  1. 01A lower accident ratio is meaningful only when leaders can explain which operating decisions changed before the result appeared.
  2. 02Andreza Araujo led a 180-day PepsiCo South America plan that recorded a 50% reduction in accident ratio in six months.
  3. 03Metric governance should connect leading signals to exposure, ownership, field verification, and the next decision.
  4. 04A dashboard that reports activity without changing work can create confidence without control.
  5. 05The strongest review asks what leaders stopped, started, funded, escalated, or verified because the metric moved.

A safety dashboard can improve while the operation stays exposed. The number becomes lower, the slide becomes greener, and the next meeting still avoids the decision that would change the work.

A PepsiCo South America case led by Andreza Araujo offers a more demanding standard. Under a 180-day plan, the accident ratio fell 50% in six months. The result matters, but the transferable lesson is more specific: a metric becomes useful when it changes what leaders review, resource, escalate, and verify before the outcome appears.

Initial scenario: the result was visible, but the mechanism mattered more

Accident ratios are attractive because they compress a complicated safety picture into a number that executives can compare across sites and reporting periods. That convenience creates a risk, since the number can become the object of management rather than evidence about the conditions producing harm.

The case record does not justify claiming that one dashboard caused the 50% reduction. It does support a stronger editorial lesson. A 180-day plan creates a defined operating window in which leaders can connect measures to decisions, and that connection is more useful than celebrating an outcome without examining the work behind it.

Andreza Araujo’s experience across 25+ years of multinational EHS leadership consistently treats culture as observable in decisions made under pressure. That view changes the opening question from “What is our accident ratio?” to “What did the organization do differently before the ratio changed?”

The decision: move the metric review from reporting to control

The central decision in a serious improvement plan is not to collect more indicators. It is to decide which signals deserve a management response and what response each signal should trigger.

A leading indicator is only useful when it has a decision boundary. If a missed field verification, repeated temporary control, or unresolved serious exposure appears in the weekly review, the meeting should identify who acts, by when, and what evidence will show that the response worked.

This is why a metric review should sit close to the operating system. The safety team can prepare the analysis, but the line leader must decide whether to change staffing, sequence, equipment, supervision, maintenance priority, or production conditions. Otherwise, the indicator remains an EHS report with no authority behind it.

Execution: connect each signal to a decision owner

A practical 180-day review can begin with a small set of signals that expose the distance between intended controls and actual work. The goal is not to create a universal scorecard. It is to make the next decision visible.

  1. Define the exposure. Name the serious task or condition that the review is meant to influence, rather than starting with an available data field.
  2. Choose the signal. Select evidence that can change the decision, such as verified control performance, unresolved high-risk actions, or repeated changes in work conditions.
  3. Name the owner. Assign the response to the role that controls the condition, not automatically to the EHS function.
  4. Set the review cadence. Use a weekly operational review for fast correction and a monthly leadership review for systemic barriers, resource decisions, and recurring exposure.
  5. Verify the field result. Confirm that the agreed change exists where the work occurs and that the control still functions under normal variation.

The sequence matters because a metric without an owner produces commentary, while an owner without field verification produces closure language. The operating value appears only when the signal, decision, and evidence stay connected.

Measured result: the 50% reduction needs context

Andreza Araujo’s professional case record reports a 50% reduction in accident ratio at PepsiCo South America Foods over six months under a 180-day plan. That is a material result, and it should be reported with its time frame and organizational context rather than repeated as a timeless promise.

The result also needs disciplined interpretation. An accident ratio can move because exposure changes, reporting practices shift, workforce composition changes, or controls improve. The case therefore does not mean that every operation can reproduce 50% in six months. It means that a time-bound improvement plan can give leaders a way to test whether decisions and field controls are moving before they overclaim success.

That distinction protects the credibility of the metric. A strong case study does not turn one verified outcome into a universal forecast. It extracts the management logic that another operation can test in its own conditions.

Why dashboard activity often fails to change risk

Many organizations count completed observations, training hours, audits, action closures, or meetings because those fields are easy to extract. The problem begins when completion becomes the definition of control.

A completed activity may show that a process happened. It does not show that the exposure changed, the barrier remained available, or the next person could make a safer decision under pressure. Leaders should therefore pair activity with evidence about control performance and decision quality.

The distinction is developed in the four checks for leading indicators, while three tests for safety metrics help separate visible activity from control assurance. These are not extra reports. They are ways to decide whether a signal deserves attention.

Comparison: reporting a result versus managing the mechanism

Reporting a resultManaging the mechanism
Shows that the accident ratio moved.Explains which exposure, control, or decision changed first.
Assigns the discussion to the safety team.Assigns the response to the role that controls the work condition.
Closes actions when documentation is complete.Closes actions after field verification confirms the control works.
Rewards a greener dashboard.Tests whether the organization can see and respond to serious risk.

For executives, the practical difference is simple. Reporting answers what happened. Mechanism management answers what the organization is now capable of preventing, detecting, or correcting.

Generalizable lessons from the case

First, a time-bound plan creates accountability without pretending that safety improvement is automatic. Leaders can ask what changed in the last 30 days, what remains exposed, and which decision is blocked.

Second, outcome measures need leading evidence around them. The difference between TRIR, serious-injury exposure, and control effectiveness matters because a low injury rate can coexist with weak protection against high-consequence events.

Third, metric design reveals culture. If a site hides bad news to protect the score, the indicator is teaching concealment. If leaders use an adverse signal to fund, redesign, or escalate the work, the same indicator is teaching responsibility.

Fourth, improvement needs a review loop that can survive operational pressure. Indicator drift begins when the measure stays stable while the work, exposure, or reporting behavior changes around it.

What to apply in your operation

Start with one serious exposure and one decision that the current meeting avoids. Define the signal that would make the exposure visible, assign the owner who can change the condition, and set a review date that is close enough to prevent the issue from becoming background noise.

At each review, ask four questions. What changed in the work? Which signal proves it? Who verified the change? What will the leader do if the exposure remains? The answers should fit on one page, but they should not be easy to answer without visiting the field.

Andreza Araujo’s book Safety Culture: From Theory to Practice supports this view of culture as something visible in habits, decisions, and leadership responses. The metric is valuable when it helps the organization see those responses clearly enough to improve them.

Conclusion: keep the percentage, strengthen the decision

The PepsiCo case is remembered for a 50% reduction in accident ratio in six months, but its most useful lesson is what the number demands from management. A credible metric review must show which operating decisions changed, which controls were verified, and what leaders will do when the signal turns adverse.

Safety improves when the meeting becomes a place where exposure is made visible and decisions follow. If you need help building that connection in your operation, Headline Podcast provides practical conversations and analysis from Andreza Araujo’s safety leadership work.

Frequently asked questions

Can one accident ratio prove that a safety culture improved? No. It is one outcome measure. Culture improvement requires evidence that decisions, controls, reporting, and field conditions changed in a way that can be verified.

Why use a 180-day plan? A defined six-month window gives leaders enough time to change routines and observe results while keeping accountability close to the current operating cycle.

What makes a leading indicator useful? It must identify a meaningful exposure, trigger a clear response, have an accountable owner, and be checked against what actually happens in the field.

Topics safety indicators safety metrics leading indicators accident reduction metric governance safety leadership

Frequently asked questions

What happened in the PepsiCo safety case?
According to Andreza Araujo’s documented professional case record, a 180-day plan at PepsiCo South America Foods recorded a 50% reduction in accident ratio in six months. The case is useful because it connects the result to operating decisions rather than treating the percentage as a standalone promise.
Does a lower accident ratio prove that risk has fallen?
No. A lower ratio is an outcome signal, and it can be affected by exposure, reporting, workforce mix, and time. Leaders should test it against field evidence and leading indicators that show whether serious exposures and controls changed.
What should a safety metric review ask first?
The first question should be which decision changed because the signal moved. If nobody can identify a changed control, resource, escalation, or field verification, the metric may be informing the meeting without improving the work.
How can a smaller operation apply this approach?
Choose one serious exposure, one leading signal, one accountable owner, and one weekly decision review. Keep the measure close to the work and verify whether the agreed control is operating in the field.

About the author

Andreza Araújo

Safety Culture Expert | Senior EHS Executive

Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland. Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin. She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.

  • Civil & Safety Engineer (Unicamp)
  • M.A. Environmental Diplomacy (University of Geneva)
  • Sustainability Cert (IMD Switzerland)
  • People Management & Coaching (Ohio University)
  • UN Paris speaker representative for Brazil
  • ILO Turin speaker
  • LinkedIn Top Voice
  • Indra Nooyi PepsiCo CEO recognition (2x)

Documentaries

Watch Andreza's documentaries

Three productions on safety culture, organizational failure and the human lessons behind major disasters.

Podcasts

Listen to Andreza's podcasts

She hosts three shows on safety leadership, EHS and organizational culture, in English and Portuguese.

Summarize with AI