How Andrea Hernandez Thinks About Safety Culture After Zero Harm
Andrea Hernandez's Headline Podcast conversation offers a practical interpretation of safety culture after Siemens moved beyond its Zero Harm program in 2020. Her argument is not that ambition should disappear. It is that safety strategy becomes credible when leaders start with the problem, design around people, and make speaking up possible in the small teams where work actually happens.
Key takeaways
- 01Start every safety strategy with the problem the operation actually needs to solve.
- 02Translate global safety direction into local context instead of exporting slogans unchanged.
- 03Design participation around the people who perform the work, not only around executive intent.
- 04Test psychological safety in the small team where people spend eight hours a day.
- 05Listen to the full Episode 8 conversation with Andrea Hernandez on Headline Podcast.
Episode 8 of Headline Podcast was published on October 23, 2025, and features Andrea Hernandez, Siemens Global Health and Safety VP. Hernandez defended a safety-culture shift from a program label toward context, people, team-level voice, and a clear problem to solve.
Her position changes the leadership question from whether an organization has a strong safety statement to whether its strategy helps people make better decisions in the conditions where work is performed.
Safety culture improves when strategy starts with the problem
Safety culture becomes more credible when leaders define the operational problem before selecting a program, technology, or communication campaign. Hernandez put that discipline plainly on Headline Podcast: When it comes to health and safety I always ask what is the problem we want to solve.
This matters because a corporate safety strategy can look coherent while remaining disconnected from the exposure that workers face. A warehouse may need a better pedestrian separation decision, while a laboratory may need stronger control of changing conditions, and a field service team may need a faster escalation route. One slogan cannot do the work of those decisions.
Andreza Araujo's work follows the same practical direction. In her books on safety culture and leadership, she treats culture as a pattern of choices that becomes visible in the work system. The useful test is not whether a leader can repeat the strategy. It is whether a supervisor can explain how the strategy changes today's job.
Moving beyond Zero Harm was an evolution in the operating question
Siemens' Zero Harm program, according to the episode metadata, merged into Healthy and Safe at Siemens in 2020. Hernandez described the change as an evolution because the organization had learned what it needed from the earlier program and then adopted a more proactive, human-centered approach.
The lesson is not that ambition is a problem. The lesson is that a goal must remain connected to the way people work. A target that sits above the operation can create distance between leadership intent and field reality, especially when leaders reward the appearance of control more than the quality of decisions.
In her Portuguese book Muito Além do Zero, translated as Far Beyond Zero, Andreza Araujo challenges the idea that a zero outcome is enough to prove safety. The episode adds a useful companion point. Strategy should evolve when the organization understands that a label cannot carry the entire burden of prevention.
Global direction needs local interpretation
A global safety strategy works when local leaders can translate its intent into the conditions of their operation. Hernandez's conversation points toward a context-first model in which the organization keeps a common direction while allowing teams to identify the barriers, pressures, and decisions that are specific to their work.
That translation requires more than changing examples in a training deck. Leaders need to ask what the stated principle means for a shift supervisor, a maintenance planner, a contractor coordinator, and a worker who must stop a task when the conditions change. If the answer is vague, the strategy has not reached the operating level.
Andreza Araujo has worked across consumer goods, supply chain, mining, agriculture, construction, and industrial operations in more than 30 countries. That breadth makes the episode's point concrete. A useful culture model must travel without pretending that every site has the same risk profile, authority structure, or route for raising concerns.
People-centricity changes who designs the workplace
A people-centric safety culture gives workers a meaningful role in designing how work is controlled. Hernandez's argument is not a request to replace technical standards with opinions. It is a reminder that the people who perform the work hold information about sequence, interruptions, exceptions, and practical constraints that may be invisible in the formal design.
Participation becomes real when it changes a decision. Ask workers to identify where a control fails, then show which design choice changed because of what they said. If the organization only collects comments and sends a thank-you message, it has created consultation without influence.
During the 180-day plan at PepsiCo South America Foods that led to a 50% reduction in accident ratio in six months, Andreza Araujo's documented leadership experience shows why execution matters more than the campaign label. The number is useful because it is anchored in a defined period and outcome. It does not prove that every operation will reproduce the result, but it does show that culture work can be connected to operational change.
Psychological safety starts in the eight-hour team
Psychological safety becomes operational when a person can raise a concern in the small team that shares the workday. Hernandez said on Headline Podcast that people will not speak up in a group of one thousand if they cannot speak up in the smaller group where they spend eight hours a day.
That observation gives leaders a practical measurement point. Instead of asking whether the organization values speaking up, ask whether a worker can disagree with the immediate supervisor, report a weak control, and receive a response that protects the quality of the decision. Those three tests reveal more than a corporate survey score by itself.
A team can appear friendly while still punishing inconvenient information. The signal may be a joke after a stop-work request, a meeting where only agreeable views receive time, or a supervisor who treats questions as disloyalty. Leaders need to examine the response to bad news, because that is where team culture becomes visible.
Technology should follow a safety problem, not create one
Safety technology should be selected only after leaders define the problem, the decision, and the human work that will change. Hernandez warned that implementing technology for the sake of technology makes no sense, which is especially important as organizations adopt voice tools, prediction systems, and digital reporting platforms.
The decision should include a test for new psychosocial risk. Does the tool increase monitoring pressure? Does it add alerts that workers cannot process? Does it narrow discretion without improving the control? Does it make it easier or harder to report that the system is wrong? A technology review that ignores those questions can improve data collection while weakening the working environment.
Cam Stevens made a related point in Episode 15, but Hernandez gives the leadership version of it. The technology catalog is not the strategy. The strategy is the problem definition and the decision architecture that tells people when the tool helps, when human judgment leads, and when the organization should not use the tool at all.
Andrea Hernandez's view compared with the status quo
The strongest contrast in the conversation is between a safety culture that is declared centrally and one that is interpreted locally through everyday decisions. The difference is not cosmetic. It changes what leaders inspect and what evidence they accept.
| Leadership question | Status quo approach | Hernandez's episode-based view |
|---|---|---|
| Where does strategy begin? | With a program, target, or communication package | With the problem the operation needs to solve |
| How does a global model travel? | By exporting the same language and process | By keeping direction while interpreting local context |
| Who shapes the workplace? | Designers and leaders define it, workers receive it | People who perform the work help improve the design |
| Where is voice tested? | In large surveys or executive forums | In the immediate team that shares the workday |
| What justifies technology? | Availability, novelty, or vendor promise | A defined problem and a better safety decision |
Recommendation
Leaders should use Hernandez's argument as a 30-day review of how safety strategy reaches the work. In the first week, name one serious operational problem without proposing a solution. In the second, ask the people closest to the work where the current control becomes difficult, slow, or unreliable. In the third, test whether the immediate team can raise a concern without social or managerial penalty. In the fourth, decide whether the next intervention should be a design change, a leadership practice, a capability investment, or technology.
Document the decision and the evidence that would show whether it worked. A strategy becomes part of culture when people can see what changed, who owns it, and how the organization responds when the first design is not enough.
What leaders should carry from Episode 8
Andrea Hernandez's conversation argues that safety culture is not strengthened by repeating a larger promise. It is strengthened when leaders define the real problem, adapt global direction to local conditions, involve the people who perform the work, and protect voice in the small teams where decisions are made.
That interpretation fits Andreza Araujo's long-standing editorial focus on the distance between declared values and operated culture. The strongest safety strategy is the one that helps people return home, because it remains useful when the work is busy, the conditions change, and the formal plan no longer describes the whole situation.
Listen to the full conversation with Andrea Hernandez on Headline Podcast, and explore more practical safety leadership analysis at Headline Podcast.
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About the author
Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland. Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin. She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Documentaries
Watch Andreza's documentaries
Three productions on safety culture, organizational failure and the human lessons behind major disasters.
Podcasts
Listen to Andreza's podcasts
She hosts three shows on safety leadership, EHS and organizational culture, in English and Portuguese.